5 Common Marketing Mistakes I’ve Witnessed in My Career
I’ve been a brand marketer for several years and I’ve promoted all kinds of brands, services, and products. There are a few marketing mistakes I’ve come across more than a few times. I am guilty of making every single one of these at some point or another. If you have made some of these, don't worry. We’re all human, and marketing can be tricky! Here they are:
Wanting to hit send on an email campaign, but not considering why.
If you're running an email or social media campaign, just hitting send isn’t enough. consider your goals for the campaign. Ask yourself: what action do you want your audience to take as a result of the email or social media post? How will this email or social post impact your business?
Creating content, but not knowing for whom.
Creating content is fun, and posting it is sooo satisfying. But without considering who you're creating the content for, you may be wasting your time. When taking the time to develop content (blog articles, emails, social media posts), it’s vital to ask: Who do you want to attract to your business? What kind of content do they want? Creating from this place is much more likely to grow your business, faster.
Having no brand strategy or consistency.
If you don't have a consistent brand, your audience will have a harder time recognizing you and remembering you. Studies show that presenting a brand consistently across all platforms can increase revenue by up to 23%. Not sure what I’m talking about? Think: have you ever noticed a brand not using color consistently, using different fonts all the time, or having a really inconsistent brand voice? Maybe you haven’t because you’ve already forgotten them as a result!
Not proofing your work or testing functionality.
This may seem obvious, but proofing your work and sending yourself a test email before you send to your whole list is crucial. Grammatical errors and broken links hurt your brand and break trust with your current and potential audience. Proof, test, improve, send.
Not setting a meaningful goal for your business.
Without a (SMART) goal, how do you know where you're going, and what you're shooting for? Reaching or not reaching the goal isn't the point. It's about having a direction for your business, and then reviewing what worked and didn't work when you reach a new milestone.
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