Studio Notes

tips on brand design and digital strategy


What is digital marketing and how can it benefit you?
Erin Heath Erin Heath

What is digital marketing and how can it benefit you?

Digital marketing encompasses all efforts to market products and services that happen on the internet. Most businesses today rely on digital channels such as search engines, email campaigns, social media, digital advertisements, and connecting with other websites to attract their ideal customers.

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5 Common Marketing Mistakes I’ve Witnessed in My Career
Erin Heath Erin Heath

5 Common Marketing Mistakes I’ve Witnessed in My Career

I’ve been a brand marketer for several years and I’ve promoted all kinds of brands, services, and products. There are a few marketing mistakes I’ve come across more than a few times. I am guilty of making every single one of these at some point or another. If you HAVE made some of these, don't worry. We’re all human, and marketing can be tricky!

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