Studio Notes
tips on brand design and digital strategy
Launching Your Brand: 5 Essential Steps for a Successful Debut
You’re likely here because either you’re about to launch a brand or you’re considering launching one. First, congratulations. It’s really scary to even consider taking this step, so you’ve already done something scary! Betting on your own ideas is risky—but nothing in life of worth is without risk. We’re glad you’re here, and we’re happy to help give you some tools and strategies for launching your brand so you can attract your ideal customers and clients more quickly, and increase the likelihood that they’ll tell their friends about it!
The Key Elements of Effective Brand Design: Practical Tips for Success
Contrary to popular belief, a brand is far more than just a logo. Find out the key elements that make up good brand design.
Why Competitive Research is Crucial for Building a Strong Brand Identity
Competitive research is crucial for building a strong brand identity. By analyzing your competitors, you can gain insights to differentiate your brand, anticipate trends, and capitalize on opportunities.
5 Common Marketing Mistakes I’ve Witnessed in My Career
I’ve been a brand marketer for several years and I’ve promoted all kinds of brands, services, and products. There are a few marketing mistakes I’ve come across more than a few times. I am guilty of making every single one of these at some point or another. If you HAVE made some of these, don't worry. We’re all human, and marketing can be tricky!