Studio Notes

tips on brand design and digital strategy


Launching Your Brand: 5 Essential Steps for a Successful Debut
Erin Heath Erin Heath

Launching Your Brand: 5 Essential Steps for a Successful Debut

You’re likely here because either you’re about to launch a brand or you’re considering launching one. First, congratulations. It’s really scary to even consider taking this step, so you’ve already done something scary! Betting on your own ideas is risky—but nothing in life of worth is without risk. We’re glad you’re here, and we’re happy to help give you some tools and strategies for launching your brand so you can attract your ideal customers and clients more quickly, and increase the likelihood that they’ll tell their friends about it!

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What is digital marketing and how can it benefit you?
Erin Heath Erin Heath

What is digital marketing and how can it benefit you?

Digital marketing encompasses all efforts to market products and services that happen on the internet. Most businesses today rely on digital channels such as search engines, email campaigns, social media, digital advertisements, and connecting with other websites to attract their ideal customers.

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5 Common Marketing Mistakes I’ve Witnessed in My Career
Erin Heath Erin Heath

5 Common Marketing Mistakes I’ve Witnessed in My Career

I’ve been a brand marketer for several years and I’ve promoted all kinds of brands, services, and products. There are a few marketing mistakes I’ve come across more than a few times. I am guilty of making every single one of these at some point or another. If you HAVE made some of these, don't worry. We’re all human, and marketing can be tricky!

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