Studio Notes
tips on brand design and digital strategy
Why Competitive Research is Crucial for Building a Strong Brand Identity
Competitive research is crucial for building a strong brand identity. By analyzing your competitors, you can gain insights to differentiate your brand, anticipate trends, and capitalize on opportunities.
How Learning to Knit Has Helped Me as an Entrepreneur
Knitting has taught me powerful lessons about grit, letting go of perfectionism, and embracing self-compassion in the learning process. As a creative, it’s a wonderful palette cleanser, too.
What is digital marketing and how can it benefit you?
Digital marketing encompasses all efforts to market products and services that happen on the internet. Most businesses today rely on digital channels such as search engines, email campaigns, social media, digital advertisements, and connecting with other websites to attract their ideal customers.
5 Reasons Why Investing in a Marketing Consultant Is Worth It
Ever considered hiring a digital marketing consultant for your business, but worried that it would be a waste of money and effort? Here are five rock solid reasons why hiring a marketing expert will be worth your money.
5 Common Marketing Mistakes I’ve Witnessed in My Career
I’ve been a brand marketer for several years and I’ve promoted all kinds of brands, services, and products. There are a few marketing mistakes I’ve come across more than a few times. I am guilty of making every single one of these at some point or another. If you HAVE made some of these, don't worry. We’re all human, and marketing can be tricky!