You’re likely here because either you’re about to launch a brand or you’re considering launching one. First, congratulations. It’s really scary to even consider taking this step, so you’ve already done something scary! Betting on your own ideas is risky—but nothing in life of worth is without risk. We’re glad you’re here, and we’re happy to help give you some tools and strategies for launching your brand so you can attract your ideal customers and clients more quickly, and increase the likelihood that they’ll tell their friends about it!